It’s a good sign when you become the ‘Something for X’. It enshrines you as a business model that has changed the market and one where learnings can be applied to other niches. There’s Uber for X (e.g. Rover, for dogs), AirBnB for X (e.g. HipCamp, for camping) and, particularly since their proposed (and now abandoned) acquisition … Continue reading Fifty shades of plaid