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AutoFi Closes $85 Million in Funding to Accelerate Growth

AutoFi raises $85m from Santander Consumer USA and reaches soonicorn status at nearly $700m valuation. We first invested in Autofi in 2018 with the belief that Kevin Singerman and his team could change how people buy a car one dealer at a time. Since then, Autofi has grown to become a central part of the US automotive ecosystem, enabling dealerships, lenders and platforms alike for the benefits of users.

March 7th - 2022

March 7th 2022 –

AutoFi, the leading commerce platform for digital automotive sales and financing, announced today it has closed $85 million in funding valuing the company at nearly $700 million.

The financing included participation from investors Santander Holdings USA, Inc., SVB Financial Group, the parent of Silicon Valley Bank, and Crosslink Capital.

“We are humbled to have some of the world’s leading financial institutions share our vision to bring innovation to automotive commerce,” said Kevin Singerman, CEO and co-founder of AutoFi. “Finance is a critical part of how people buy and sell vehicles and continues to be a main source of friction in the automotive retail process. Finance must be more integrated into digital experiences. With this additional capital we will double down on our mission to bring joy and trust in this market by enabling banks, captives and specialty finance companies to better support the massive transition of offline to online commerce.”

The company plans to accelerate its investment in its engineering and customer-facing teams. With four consecutive years of 100% revenue growth, AutoFi more than doubled the size of its staff in 2021 to 220 employees. AutoFi’s platform processed more than one million automotive financing requests that resulted in more than $3 billion in vehicle sales in 2021.

The investment will further innovation in transformative retailing experiences like AutoFi’s new “RealPayments” offering. This cloud-based pricing platform allows auto finance companies to extend their decisioning and pricing capabilities into point-of-search shopping experiences. In seconds, consumers are pre-qualified for financing and see their actual price and monthly payment across thousands of vehicles; No more uncertainty for the consumer and seller on what they can afford and their final monthly payment. RealPayments is one of the most exciting innovations in auto finance in decades.

“AutoFi is leading the digital evolution of car buying by combining innovation in automotive finance and retailing,” said Mahesh Aditya, President and CEO of Santander Consumer USA. “We want to help dealers sell as many vehicles as possible, and AutoFi’s platform makes it easier for dealers to do business with Santander Consumer, connecting them more efficiently and effectively with consumers, helping complete transactions faster and bringing finance innovation into the car buying process. We are privileged to be part of AutoFi’s growth story.”

AutoFi’s platform integrates the online, remote and in-store automotive sales experience. Customers shopping or researching vehicles online can obtain instant credit approvals and a firm financing offer from AutoFi’s network of leading lending institutions. AutoFi’s customers include North America’s top automotive dealers, digital retailers, banks, OEMs, and online marketplaces.

Financial Technology Partners acted as the sole strategic and financial advisor to AutoFi in its transaction.

About AutoFi

AutoFi is the leading commerce platform for end-to-end digital automotive sales and financing, powering billions of dollars in transactions every year. AutoFi empowers sellers, including the nation’s top dealers and digital retailers, to sell more efficiently and profitably through its innovative platform and expansive network of trusted lenders. AutoFi’s cloud-based pricing platform RealPayments, and its Lending as a Service APIs offer customizable solutions to power prequalification and financing for the largest automotive brands in the industry.

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